Giving Tuesday has become one of the world’s largest philanthropic organizations. Every year, on the Tuesday after Thanksgiving, they urge people all over the world to give. This year, they asked us to elevate their typical videos and create something to get people hyped for the big day.
First, we needed a message that would resonate around the world and imagery that was sensitive to the moment we were in. Next, we had to figure out how to do it on, well, as our client put it, “a very short timeline and a ridiculously small budget.”
So we did.
Giving Tuesday’s most shared video ever!
And most importantly, the organization’s best fundraising effort: a 29% increase in participation and a total donation increase from $1.97 billion in 2019 to $2.47 billion in 2020.