SPRINT MOBILE EXPERIENCE
Sprint has been telling people to turn their phones off before movies for several years. This PSA, created to get more people to do so, begged the question: When you turn your phone off, does it dream?
The project netted 2 million texts sent to Sprint, 28x the benchmark for offline to online interaction.
If someone sent a text before the movie started, they received a return text when it ended directing them to sign in to Facebook to view their personalized phone dream.
Everybody's phone dream featured content that their phone would be familiar with: Their mobile uploads, photos, statuses, comments and likes. Over 1.5 million people have dreamed to date. This is Morgan Aibinder's phone dream.