Sprint has been telling people to turn their phones off before movies for several years. This PSA, created to get more people to do so, begged the question: When you turn your phone off, does it dream?

The project netted 2 million texts sent to Sprint, 28x the benchmark for offline to online interaction.

If someone sent a text before the movie started, they received a return text when it ended directing them to sign in to Facebook to view their personalized phone dream.

Everybody's phone dream featured content that their phone would be familiar with: Their mobile uploads, photos, statuses, comments and likes. Over 1.5 million people have dreamed to date. This is Morgan Aibinder's phone dream.