THREADLINE BRAND IDENTITY
In the world of marketing strategy, Threadline was different. But their brand didn't tell that story. While most of the category’s overreliance on data can come across as robotic and cold, Threadline is human at its core--empowering brands to utilize data and storytelling to connect with their consumers. Our check list: Visually distance them from competing firms, activate a look that's equal parts academic and human, and nod to the narrative thread they tie through all their work.